Not quite from top to bottom then, but let’s quickly give you a wrap of some quality materials being applied to the manufacture of pins. Now, we all know that metal and steel, in a variety of forms and weights and textures, is being utilized regularly by lapel pin manufacturers in the United Kingdom, because like most businesses over there, they’ve got to serve a burgeoning commercial and industrial market.
The use of steel and metal, of course, suits all industrial purposes. It is not easy to break down, and as a small lapel pin, pinned to the store manager or sales clerk’s overall, it hardly looks spoiled when it accidentally gets chipped or scratched during day to day work activities. In fact, paint materials are enforced to such a degree that you would have to deliberately apply something sharp and use a considerable amount of force to scratch or damage the surface of your lapel pin.
But quality materials are being provided for more up market enterprises such as, well, working in a jewelry store, for instance. They are most certainly being used in what remains of the department store business. Where those exclusive stores are finally forced to shut its doors for economic and sociological reasons, you find that their places have been taken by what is known as super-stores. These are giant mega stores where everything imaginable, everything you can think of, is being sold under one umbrella as it were.
Olde worlde department stores, or modern super-structures with regular foot traffic, they have something in common. Their sales clerks are wearing lapel pins. It identifies who they are and it shows who they represent. The more commercial pins become, the more an effort is being made to put a friendly face on those pins or buttons, well, in some circles anyway. Those famous department stores, across the world, and not just in London, Manchester and Paris, will still be using silver and gold, in more ways than one.
Just think of the gift-wrapping experience. Whether it’s a seasonal or festive event, or loved one’s birthdays or anniversaries, prestige and luxury is given to the gift by wrapping it in silver and gold paper, and with a delicate, brightly colored and matching bow to finish the act. Silver is standard for sales staff’s lapel pins. It looks smart and customers will continue to be impressed. Perhaps because of its legendary prestige, you’re only likely to see gold lapel pins at those exclusive snooty snotty clubs where equally snooty snotty members congregate, just to sit in a quiet corner and read the papers, would you believe.
They are so posh that even those employed at these clubs could have a tendency to look you up and down every once in a while. It may be required of them, but more often than not, it’s probably force of habit. But wearing a smart lapel pin is, of course, a good habit.